All free toolsCampaign & Outreach
A/B Message Test Analyzer
Compare two message variants side by side to see which one is actually driving more replies — with the raw numbers, not just a gut feeling.
Your inputs
Results
Variant A reply rate
10%
Variant B reply rate
15%
Lift (B vs A)
+5pp
Leading variant
Variant B
A simple rate comparison, not a statistical significance test — treat small sample sizes with caution before declaring a winner.
How it works
1
Enter both variants' results
How many were sent and how many replied for each.
2
We calculate reply rates
Side-by-side comparison with the lift between them.
3
Send more of what works
Roll the better-performing variant out to the rest of your list.
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